JD Sports Adopts o9 AI Technology for Enhanced Assortment Planning

May 13, 2025 - 14:13

JD Sports Fashion has announced the integration of o9's AI-powered platform to streamline its assortment planning processes. This innovative move aims to enhance inventory management and improve the overall customer shopping experience across its various brands, including Size? and HIP.

By leveraging o9's advanced analytics and machine learning capabilities, JD Sports expects to optimize product selection and availability, ensuring that the right products are in stock at the right time. This strategic deployment is designed to respond more effectively to consumer demands and market trends, ultimately driving sales and customer satisfaction.

The adoption of AI technology reflects a growing trend in the retail sector, where companies are increasingly turning to data-driven solutions to navigate the complexities of modern consumer behavior. JD Sports' commitment to innovation positions it well for future growth as it seeks to maintain its competitive edge in the dynamic sports fashion market.